Simona Maccarrone
DIGITAL TRANSFORMATION CONSULTANT
This is my story
My curious and investigative attitude brought me to study Physics and to work on several scientific research projects internationally (Germany, France and USA). I changed career in 2018 when I was offered the job of UX Researcher at Matmatch, a start-up in the field of material engineering. I accepted the challenge, learned quickly the job and started a UX Research program from scratch. Embedded in the product team, my work was focussed on improving the user journey but also to identifying new growth opportunities along the user funnel.
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In 2021 I switched to a different role as TVC at Google. I was part of a horizontal team of UX researchers supporting multiple product teams with projects about new and existing Google products at different development phases.
At the end of 2023, I have pivoted my career to become a digital transformation and change management consultant to help organizations navigate the new challenges in the digital age.
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My biggest passion is travelling. In my free time I love to exercise my creativity for interior design projects and organise small and medium size events.